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Study for the Implementation of a Methodology for the Modernization of a Distribution Chain of 500 Stores

El Mazraa Company


El Mazraa, a poultry breeding, slaughtering, packaging and distribution company, has set itself the challenge of producing sufficient quantities to meet market demand and to develop the distribution circuit.
Assisted by CCM to help energize the business, the project objectives at this stage are:
– The definition of customer-oriented performance objectives: A marketing, sales, organization and communication strategy, with its operational implications.
– The creation of projects and adapted action plans: Implementation plans organized within the framework of a strategic management of the sales teams, and interfacing with the whole company.
– The implementation of an appropriate steering system: A working system allowing the company to ensure the management of the projects and the realization of the actions.



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