Consultancy Services for Sanitation Marketing: Design Phase

Detailed Project Description

Development and implementation of an integrated sanitation marketing strategy, including a situation analysis, the design of communication tools, and technical support for national and local organisations.

Overall objective
To contribute to the sustainable improvement of access to and use of sanitation services through a targeted and operational marketing strategy.

Specific objectives
• Conduct a situation analysis and propose a suitable analytical framework,
• Carry out formative research to guide the strategy,
• Develop a sanitation marketing strategy,
• Develop an associated communication plan,
• Support the DNAAS and municipal councils in implementation.

Expected outcomes
• A validated sanitation marketing strategy and plan,
• Operational communication tools,
• Strengthened capacities within the DNAAS and municipalities,
• And increased uptake of sanitation services by the target populations.