Advice and Technical Assistance in Communication for the Support Programme for SMEs and the Mastery of New Information and Communication Technologies (PMEII)

Full description of the project

This project is an integral part of the Support Programme for SMEs and the mastery of information and communication technologies (PMEII). The overall objective is to strengthen and ensure the valorisation of the SME II Programme and its results, through the design, implementation, and monitoring of communication activities

The specific goals are

• Supporting the project management and advising the different actors and stakeholders.
• Advise, design and produce appropriate technical materials and communication tools.
• Raise awareness of the services offered by the SME II program through a targeted communication campaign among SMEs in certain pilot sectors and institutional partners;
• Contribute to the broad dissemination of good practices to the benefit of SMEs in the target sectors and institutional beneficiaries, through the elaboration and dissemination of selected information and communication materials and the organisation of specific events.

The expected results are the provision of expertise for operational communication activities specific to each component of the SME II project. And for the Programme as a whole, the implementation of an institutional communication.