Development of the National Government Communication Strategy for Development on behalf of the Ministry of Information and Communication

Detailed project description

The project involves supporting the Government in developing an integrated communication strategy for development, aimed at improving the flow of information between public institutions, partners and the public, whilst promoting civic engagement and behavioural change in relation to development projects.

Overall objective
To provide the Government with an effective communication strategy for development, enabling the optimisation of information dissemination, public participation and coordination with partners.

Specific objectives
• Establish mechanisms for the collection, processing and dissemination of information;
• Strengthen information sharing between institutions and partners;
• Establish mechanisms for communicating with the public and for citizen feedback;
• Analyse the barriers and drivers of behavioural change; define performance indicators;
• Conduct an assessment of existing capacities;
• Segment target audiences;
• Develop tailored messages and strengthen the skills of stakeholders.

Expected outcomes
• A national communication strategy for development, accompanied by a budgeted action plan;
• Defined operational tools and mechanisms;
• Terms of reference for the implementation of activities, as well as a functional monitoring and evaluation system.