CUSTOMER RELATIONSHIP MANAGEMENT
WHY CUSTOMER RELATIONSHIP MANAGEMENT IS IMPORTANT ?
In any market, companies must attract new customers who wish to buy their products and/or services in order to make their activities profitable or to guarantee the continuity of their operations
Listening to customers and citizens, responding to their needs, building loyalty and obtaining their support, it is a matter of having information and being able to provide products or services that meet their expectations.
CCM assists you in managing your customer and citizen relationships, defining and implementing marketing, sales and communication strategies:
- Operational sales consulting
- Market research and positioning
- Communication strategy
- Visual identity system & design management
Sales and operational marketing advice
Business development is both a strategic and operational component of the company.
Do you want to make your company’s sales resources more profitable and increase its overall impact?
CCM Worldwide helps you develop a winning sales policy and assists you in implementing operational action plans through a customized approach, depending on the client, due to the modularity of our services.
Our experts verify your market positioning, study your competition, your definition of your commercial targets, your prospecting and customer follow-up strategy.
The commercial development of a company cannot be done without sales tools and an efficient operational marketing plan.
CCM advises you to use the right tools and a state-of-the-art operational marketing plan and proposes the latest innovations for mastery in the implementation of tools such as some CRM or BI solutions necessary to the good realization of the strategic and operational marketing plan established together.
Terms of implementation
Adaptation of the services to the needs of the customer:
- Diagnosis of existing resources.
- Definition and implementation of marketing policies
- Organization of the teams
- Target study, creation of a file
- Setting up messages, choice of distribution tools
- Steering tables
- Punctual mission to treat a particular problem
Market research and positioning
One of the quality criteria of a commercial policy is its adaptation to the market data: customers, competitors, environment…
Through market studies, CCM Worldwide helps you to present a relevant offer to your market in terms of product/price policy,
marketing/communication :
- Study and evaluation.
- Image study of the company and its products.
- Launch of new products.
- The feasibility measure of the implementation of one or more points of sale.
Terms of implementation
According to the problems posed :
- Documentary study of the market by collecting information from existing sources.
- Quantitative and/or qualitative market research through interviews with experts, consumer meetings, questionnaires, processing
Communication strategy
Today, all leaders and managers feel, more and more, the need to innovate in communication to confirm the quality and presence of the image of their company or institution, of their products, or their social and economic policy.
This awareness leads to a desire to reinforce what has been achieved, to correct deficits, and in some extreme cases to reposition their image.
But very often, anxiety and haste lead to punctual and superficial actions, which cannot lead to a true mastery of communication. In a world where symbols and messages abound, piecemeal operations are ineffective, sometimes harmful, and cannot lead to image control.
Only a communication strategy, accompanied by a work plan and means of implementation, is likely to ensure a strong image and a competitive positioning.
CCM Worldwide offers a line of communication consulting services to reposition your image and optimize your results:
- Issue inventory.
- Analysis of the existing situation and
- measurement of the gaps.
- Definition of the desired image.
- Action program.
- Accompanying measures.
Terms of implementation
Adaptation of services to the client’s needs:
- Support for the development of a
- strategy and specifications.
- Implementation of the chosen actions.
- Punctual mission to treat a particular problem
Visual identity system & design management
Originally, an observation: everything is a symbol. Considering the company or the community as a system of signs implies establishing for each of them a specific mission of communication.
The identity system of a company or an institution is what allows all or part of an organization to have the feeling of existing as a coherent entity that knows where it is going and that is specific, assuming a history and distinguishing itself from others.
The goal of design management is to define the missions of each category of signs, to program their evolution and to evaluate the creative means and investments necessary to their achievement.
CCM offers a range of communication consulting services for the definition and implementation of a specific and coherent visual identity system :
- Analyzing the state of identity.
- The semantic study of the perception of the identity.
- Development of an evolution plan and creative specifications.
Terms of Implementation
Adaptation of the services to the client’s needs:
- Assistance in defining a communication territory and specifications.
- Creation of supports and applications.
- Management of the identity system and training of a manager or a team.
- Punctual mission to treat a particular problem
